![]() ![]() This requires that marketers answer their needs in the moment, whenever and wherever they are. You can watch a replay of the full program here.Ĭonsumers, particularly on mobile devices, now have higher expectations than ever before - they want everything right, and they want everything right away. Below are highlights from today’s announcements. This morning, we announced more AdWords innovations in front of a global livestream audience of 20,000 customers. Our store visits measurement is now available in the US, Canada and Australia and will roll out for thousands of advertisers in 10 countries in the coming months.īut there's so much more to come. And with mobile searches driving in-store commerce, we're helping businesses measure the full impact of their campaigns.Businesses around the world are measuring the impact of their search and display campaigns as consumers switch between multiple devices, using cross-device conversions.A study published today shows that search engines and app stores are among the top ways smartphone users discover new apps. Our suite of app promotion tools are now driving real results, even as we’re piloting new innovations like ads in the Play Store.Together, we’ve come a long way since this time last year: 1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ![]() And at these times, consumers are increasingly picking up their smartphones for answers. Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments.
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